By definition of human nature: we are social animals. We create a social tropism towards anything that appears social, engaging and appealing. Trying to explain to people how awesome your event is can be a mammoth task. Yet, it always seems so easy for music festivals to draw an exodus of festival-goers to their gates, and swarm their arenas and creating remarkable and unrivalled reputations and events. How do they do it? The answer is simple. . .
There is a big change taking place in the social media world. The teenagers and 20-somethings who helped build Facebook into a $200Bn company are now leaving the platform en-masse for alternate avenues.
The video trailer for the Run For Your Lives only went live today and, knowing we're involved in the event, a lot of people have gotten in touch to say they think the video is really good and that it sells the event really well.
In what is the first Guest Post on Cuckoo.ie, Will Meara from DIT Student's Union looks at Facebook marketing for events and asks whether there's simply too much of it now.